Pay per click marketing is a paid search marketing that is used to create brand awareness and promote brands with specific audience segments. Advertisers with PPC only pay when a user clicks on the PPC ads, hence the name pay-per-click.
When most people hear or discuss pay per click, they immediately think of Google PPC. Pay-per-click advertising, on the other hand, extends beyond Google’s search engine results pages (SERPs) and the Google Display Network. Pay per click method is also used by social media sites such as YouTube, Facebook and LinkedIn also.
How PPC works:
Select specific keywords that will appear in your ad.
When people look up those keywords, your ad appears alongside relevant search results.
You pay a hosting service, such as Google, only when your ad is clicked.
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Benefits Of PPC
- Increased brand awareness
- More inbound traffic
- Improved brand loyalty.
- Improved search engine rankings.